Start With Why by Simon Sinek
Ever wondered why some people and organizations are more innovative, more influential, and more profitable than others? And among the successful, why are so few able to repeat their success over and over? Remarkable people in history like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. Through this text you'll learn that leaders who've had the greatest influence in the world all think, act, and communicate the same way and it all starts with one word, WHY.